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350,000 players!

It seems all of our efforts are picking up the results!

350,000 Players

350,000 Players

Let’s compare some basic stats:

  Apr 2017 Apr 2018
Total Players 30,000 350,000
Most players by country (TOP 3) US, BR, IND RU, US, UKR
Gender (Male – Female) 76% – 24% 61%-39%

…That’s like a x10  increase of our playerbase!

We believe that by creating a friendlier user experience we’ll keep more players on the long run, there are also a lot of other factors that we are currently aware of and should be improved in this year, so when all pieces are put together, we believe it’s going to be a massive success!

Our developer team is motivated as we see those results and positive player feedback!
We are thrilled with what is coming to War Clicks this year, and can’t wait the next April to compare the stats!

We believe we can publish War Clicks to some more gaming platforms in the upcoming months, that should help us generate lots of exposure, new players, so we are not over yet.. Still a lot  to do in May, but we are all  looking forward to it!

Country Invasion / Part 2

Country Invasion has been a part of War Clicks since the start, but we were never fully happy with the experience it conveyed – we always wanted it to be a cool addition to the game and require some teamwork to achieve common goals. We already had huge reasons to rework it (and how) but about 2 weeks ago we asked for your opinions as well, to get a broader picture of not what just we want – but also that it’s aligned with thoughts and desires of our community – and we are happy to say that we all see similar issues and see similar solutions and ideas to make it way better!


The main issues of the existing Country Invasion (CI):

  • lack of teamwork feeling (majority of the damage done by only a few, awful new user experience)
  • lack of properly balanced rewards, especially in late game
  • fights become not interesting/boring/impossible to progress at the certain stages
  • inactive country leader problem – no option to skip bosses if the leader is inactive, lack of other commanding options/decisions
  • treasury has little to no meaning currently. No user benefits from donating
    -More users should have a say in decisions, but to keep sense of „knowing what to do“, the decisions should be at least partly centralized to the top/most experienced players.
  • No teamwork or “country” feeling. There should be fights/battles between countries.
  • very limited chat, that makes it hard to converse and is annoying to use only within CI


After taking all of that in we had discussed tons of ideas and made an important conclusion – to resolve all of the above and make CI awesome and fun to play for everyone, we had to do it right. We decided that we rather take proper time to Continue reading

Earn Free Gold

We believe that you’re in need of some more gold, right?
Do you imagine what you would do with an extra 100, 500, 1.000, 10.000+ Gold? Are your friends beating your ass in the game and you want to show them that you’re one crazy player not willing to stop fighting?

For all those reasons we’re working closely with our partners trying to create the best playing experience as possible! ‘Free Gold’ is a great way to increase your Gold balance for doing simple tasks, completing surveys, giving your opinions, installing apps, watching videos, signing up…

Do you believe sharing your opinion could help you collect more Gold? Would you spend it for Time Warps or for 2x/3x DPC items or for new Investors, Trainers or do you prefer cosmetic items and you’ll change the wallpapers in BootCamp or WarZone?

We’d love to hear what you are up to?
Lots of players are already using this strategy of gaining Free Gold by completing simple tasks and we believe a lot more will join them in the following days. There are new features coming out on War Clicks, so you’d better stock up yourself with the Gold as it will surely help you progress through the game easier!

Different ways of earning Free Gold

Different ways of earning Free Gold

So, what are you waiting for? Check out what’s there for you and keep in mind that offers are updating quite regularly, so make sure to check back often!

Customization Part1

Wallpapers, new cursors,… and customized Profiles!!
Yeah, we are already working on new customized profiles. Soon, you will be able to create your personal army character.
Here is the first preview we’d like to share with you:

Profile Customization

Profile Customization

We believe a lot of players are willing to set their outfits, soon you’ll have the chance to set up your own and show it around in PvP battles or just set it for your personal satisfaction to look cooler!

As we now have lots of players playing for weeks, months and some even for years, we decided to add some new cool feature that should enhance user experience. Customized Profiles should be Live within 10 days.

We always like the idea of letting players make their own in-game profile- character and use it in different parts of the game, so yeah we are close to implement it on War Clicks and hopefully offer our players one great experience there!

Country Invasion – Part1

War Clicks is not stopping after massive improvements in the previous months! The game is optimized as never before, and we still have lots of work to put in improving specific game features and polish the game as best as possible for all upcoming future improvements/updates.

As we love to hear feedback from players, we decided to let all players take part in upcoming Country Invasion rework.
We already have an idea of how to rework Country Invasion to make it fun, engaging, and playable for everyone/for countries of all sizes as well as to address several current issues (inactive leaders, better progression, rewards that matter to everyone (always…), how to make it more of a group effort instead of just a few individuals…)  – but would still love to give you a chance to express your opinion, desires and ideas of what you’d like Country Invasion to involve/become!

Here are just some of the topics we’d love to hear from you:
1.) What do you find most annoying in the current version of Country Invasion?
2.) What exactly would you like to add to make Country Invasion more fun to play?
3.) Do you find Country Invasion as one of the main features in War Clicks? If yes, why?
4.) What is more important to you – WarZone’s Rank or BootCamp’s Renown?
5.) Would you like to see every soldier have some power to Vote on specific country topics/ decisions?
6.) (other ideas, wishes) …

We believe together we can create one of the most addicting games of 2018! Let’s do it! :)

..and yeah, don’t forget to make use of Today’s up to 25% Extra Gold offer 😉

Wish you all great fighting,

War Clicks Team

BootCamp & game progression / balance changes

Today, we have deployed the first set of updates of major progression/balance changes, to make the game more engaging and interesting to play throughout. Mostly these changes will be noticed by new/“early game“ players and those who’ve reached the latest most stages of the game. The first set of changes is affecting only BootCamp! WarZone will be getting major changes as well, but due to the nature of it it requires more testing and fine-tuning to ensure we do not „break“ the existing experience for anyone, so changes there will be deployed next week.

After gathering statistics, feedback and a lot of testing these were the main issues we wanted to improve in BootCamp:
Too fast progression made things hard to follow/understand for most new players, as well as going through some early/mid game progression obstacles too quickly, and making the game feel “too easy”.

Super Late game was too uneventful with too slow progression and taking just too long before doing anything major again in BootCamp. Note that this is hard to balance and build “too in advance”, especially because any low/mid game changes affect the late game as well. So we first had to tackle with early/mid game, before taking that as a basis for further late game improvements. We’ve deployed the first set of late-game improvements and will be adding more in the following weeks slowly, as it’s a delicate balance we could easily break without enough testing for each.


In short, here’s the list of changes made (we’re happy to answer any further specifics or clarify something further, this is a general overview of what was changed):
First thing we wanted to improve in BootCamp was tackle with the Daily Voting for Continue reading

Premium Feature Release – Part 1

As War Clicks is getting bigger, so do all of its products & features. For a long time we’ve been listening to players wishes of having some cosmetic items in the game and we never had enough time to deliver on those wishes. Finally though, after getting through majority of the pressing bugs and issues we’re delivering you the first set of cosmetic items you can buy to personalize your experience :) We were hoping to get it out for Easter already, but it took a bit more additional work – but here it is!

We’ve added some Wallpapers of WarZone and Bootcamp and different types of Cursors as well, so that you can gain new visual experience and even gain a bit of a DPC boost with Cursors (check inside the Shop – New category; image below):

Premium _Part 1

Premium _Part 1

There aren’t a lot of wallpapers and cursors available to choose from yet, but we’ll be adding more soon! Changing Wallpapers was always one of our ideas of giving players an option to personalize their experience that fits the gameplay. As lots of players like to see some in-game progress, collecting Gold for visual purposes might help you experience something completely new, giving you extra fun while playing for longer periods of time.

As this is already a huge step of War Clicks of having some cosmetic items, it is just a beginning of new cosmetic features in 2018!…
We are thrilled to let you know that we’re already working on adding new customized profiles, so that players could change their favorite characters…Enough for now, we’ll release more details about it in the upcoming weeks, so stay tuned :)

Have an awesome day 😛

War Clicks Dev Team

Spring is here and so is the Easter!

Easter can be a great time to take a few days off, to enjoy doing what you love the most, surrounded by the people you like, surrounded by games you love and much more…

Easter Extra 50%

Easter Extra 50%

Use Today’s Extra Gold (up to 50% extra) to beat others in competitions, guarantee yourself some new Investor, jump into the future with Time Warp, do some extra damage with 2x/3x Damage Per Click (DPC), or use Gold on some other product you love the most.

Hurry up, there are just a few hours left…


Happy Easter!

Our road to 300K players!

– Wasn’t easy!
– ‘Newbies’ in game development industry
– Our ‘first game’
– Changing the game concept in the middle of game development
– Listening to player feedback
– Searching/ reading/ playing games in main/competitive niches
– …
– We’ve made it!

War Clicks was started as a smaller side project of Gamex studio back in 2016. Looking back, I must say that 2016 was a year of preparing basic game specifications, searching for the right game core mechanisms, basically just trying to develop a small clicking game for starters. Yeah, we actually had some sort of a strategy prepared for developing even a small game with simple mechanics :)


Back then we were newbies of how to release an independent game. We had no audience, no player base, no testers, and little experience in developing games… But, we were determined to develop a game our players will enjoy to play. Instead of having some crazy fears, we had commitment & passion for developing games, working hard, never stopped believing, never stopped fighting! Our belief gets us where we are nowadays! We developed a game that gets a lot of exposure, a lot of players and most importantly a lovely community our team is very proud of!

But, when first putting War Clicks on the market, we got a completely different feedback as we hoped for. It helped us realize that we won’t get far, if going just with the mechanics we thought would be fun, but according to the feedback wasn’t. We needed to change something,… well not just something, but a lot! We started to search for the best game concept, trying to add a few new features at first. We searched around, read long texts late in the night, played other competitive games and searched for best ways to market the game. But, all that wasn’t enough! We realized we needed to create something new for our existing players.

At that time, we’d already been aware that we’d like to create a game where players would like to continue playing for months, even years. But off the bat, we didn’t have a game that could interest players to play for more than just a few days. It was hard, as any players we managed to get were not finding it entertaining enough to play for longer periods of time, so we were losing them as fast as we were gaining them. We decided to build a completely new world, now known as Boot Camp, to offer our players a game where idle and clicking type of game meets. We were aware that we’ve created something unique in the industry. We knew that success will come soon, but still didn’t get the immediate results we all hoped for.

Biggest achievements of War Clicks in 2016:

  • Launched on 17th March 2016
  • Ranking tables added
  • Referral system implemented
  • Daily Missions
  • New currency added – Gold
  • Shop with new items
  • Country Invasion
  • Tutorials
  • Auto Clicker
  • Completely new world- Boot Camp
  • Partnership


All of those updates resulted in: 18,000 players Total (by the end of the year)
In 2017 we developed:

  • Milestones
  • Daily Tasks
  • Voting System
  • Special Investors
  • Weekly competitions
  • Bribe Army Contractors
  • Buy OCD
  • Starter KIT
  • Break the Line (Country Invasion)
  • Specialized Trainers
  • Press KIT
  • Splash pages
  • Free Gifts
  • Boot Camp Goals – Renown
  • Country Stats

And in December released a completely new version of War Clicks with:
– Complete graphical overhaul
– Army Privatization
– Boss Fights
– PvP battles
– Army setup

Biggest achievement in 2017:
– War Clicks reached the Finals -TOP 100 Indie Games of 2017 on IndieDB (out of 2,204 games competing)
All of those updates resulted in: 84,000 players Total (gained 66,000 new players in 2017)


Launch on ArmorGames…
 Total  300,000 players (on 25th of March, 215,000 new players gained in just a few months)

Those numbers are speaking for themselves, War Clicks now gets a ton of exposure on different worldwide and other specific/niche markets/sites the game deserves.
Our first big release is now far behind us, and we’ve learned a lot from it (in terms of servers, marketing, game progression, improving the game…)

We are proudly stepping in the following months as we’d like to show the game to lots of new players in this year. We have Big goals and are confident our game development team can manage to reach all goals we set for ourselves in 2018!

We’d like to thank all of our players for playing the game, providing us with valuable feedback, as together we can create an awesome game and become one of the most popular idle/clicker games of 2018!


Reaching 300K players wasn’t easy at all, but we believed in the game and its potential and still believe in its massive growth in 2018! If we just compare the game from the year 2016- which started off just as a small project, game was hardly fun to play. Now, the game can be entertaining for ages as so much has improved! 2017- a completely new approach to game development, marketing & more we’ve learned meanwhile, 2018- a year we’re seeing as the most important year for War Clicks – A lot of updates and cool changes are coming this year, so please keep your fingers crossed that we can achieve all of our set goals and make War Clicks even more awesome!

War Clicks upcoming progression/ balance changes

We are glad to have the most pressing issues and bugs resolved (no worries, any known ones are still being worked on!), so the time has finally come to also start work on improving the game in other areas – namely we are finally going to roll out major progression/balance changes!


War Clicks is an ever-adapting game where we want to provide you with the best overall experience possible. And as a lot of that experience revolves around numbers, it is not only a huge task to „get it right“, it is also hard to predict/prepare the proper game play balance for the far distant future of gameplay. On the other hand, as we’ve improved, added and gained feedback on the game throughout the past months we also have to fix the balance, progression and experience for new/mid-game players.

So we have to take a proper look at game balance/progression every now and then, and after getting through the most pressing bugs and improvements we’re happy to say that we will soon be rolling out a set of major progression changes (this or next week), that will improve the general game play at all levels, but most noticeably enhance the experience for new players as well as mid/late game players (currently that’s where there is the most stall/boring experience). So without going into too many details yet, here’s the mention of main areas we will be improving (there’s other smaller details/parts of the game we will be adapting as well, but they are not as significant):

Boot Camp


  • Currently early game start of Boot Camp doesn’t convey the best experience – shortly put, it shoots the game into the sky too fast, especially once privatization is reached. So we will be adjusting the early progression by removing some upgrades, increasing cycling times. You’re a mid/late game player? No worries, everything we remove early on will be re-added later in the game, so you shouldn’t even see a noticeable difference of what you currently gain and what you would immediately post update. The same applies to any other similar areas of removing/reducing numbers from early game (it will be replaced/added at mid/late game to make up for it). On top of this late game upgrades/content will be extended to avoid a stale late-game experience.
  • Voting bonuses are way too big, and the game progression currently relies too much on them. Plus they’re an annoying experience when it doesn’t work. So voting bonuses will be severely reduced, as well as some of the sites possibly removed, as currently they’re an annoying experience you have to „rely on“. To compensate we will likely double the rewarded video boost, and compensate the rest with upgrades late game.

Continue reading